Since its inception in 2008, the Indian Premier League- IPL has created a fan base of its own and is renowned as one of the most celebrated T20 leagues across the globe. The marquee tournament features eight teams namely Kolkata Knight Riders (KKR), Royal Challengers Bangalore (RCB), Mumbai Indians (MI), Chennai Super Kings (CSK), Rajasthan Royals RR), Delhi Capitals (DC), Kings XI Punjab (KXIP) and Sunrisers Hyderabad (SRH).
Apart from the thrilling games, one thing that had managed to attract the attention of the cricket enthusiasts are the advertisement campaigns run by the official broadcasters or title sponsors across the years. There were many commercials in 13 seasons that were successful in binding the audience to them.
Top 5 funny old IPL commercials you might have missed
Manoranjan Ka Baap (2008)
The inaugural edition of the Indian Premier League (IPL) saw DLF coming up with an advertisement that depicted the story that had a dramatic touch to it and was ‘poori filmi’. The 75 seconds commercial pitched the DLF IPL Championship as the ultimate destination for entertainment on TV.
The TVC ‘Manoranjan ka Baap’, narrated a story of a family comprising a mother and her twin sons named Mano and Ranjan. The family was constantly victimised and was subjected to barbs by the entire village. ‘Kab aayega tumhara baap?’ (When will your father arrive?). It further states that after being fed up by the constant taunts the mother decides to end her life.
But just like a Bollywood story, her children stop her just in time by screaming that their father has arrived. The climax was that the children danced and kissed the TV set with the voiceover announcing ‘Aa gaya, Manoranjan ka Baap. The first ad campaign for the DLF IPL ‘Manoranjan Ka Baap’ was a complete entertainment package and is still remembered by the fans.
Bharat Bandh (2011)
The 2011 edition of the Indian Premier League (IPL) saw Set Max being the official broadcaster of the T20 Championship for the fourth consecutive time. After running campaigns like ‘Manoranjan ka Baap’ in the first year, Ek Desh Ek Junoon in the second year, Saare Jahan Se Accha- Home Coming(IPL came back to India) in the third year and in the fourth time they came back with ’Bharat Bandh’.
The IPL theme Bharat Bandh focused on the concept of how Indians are attached with the game of cricket. Cricket is treated no less than a religion in India and the advertisement has a humorous take on how people react to the Indian league. It was based on the love that Indians have for cricket as they stop working or alter their schedules during a cricket match and it looks like there is a band in the country.
There were in total seven campaigns titled ‘Bharat Band’ and the people at large liked the commercials a lot as it garnered a lot of likes on social media.
Aisa Mauka Aur Kahan Milega (2012)
The 2012 edition of the Indian Premier League (IPL) had started with a bang as the DLF IPL unveiled its new campaign which read, “Aisa Mauka Aur Kahan Milega.’ The mega marketing and communication campaign, true to its theme, celebrated the homecoming of IPL as it united millions of cricket fans and gave them a chance to take some time out from their busy schedules and enjoy the game.
The campaign was a series of 4 short films leading to a grand opening film. The light-hearted, humorous films described how the IPL gives a “mauka’ for families to come together to watch IPL, or for friends to bunk work and enjoy a match and for kids to use it as an excuse to stay up late to watch the matches.
The commercial was created by JWT, MAX’s creative agency and directed & filmed by noted ad film director, Rajesh Sathi of Keroscene Films. The advertisement had created a stir in the cricket fraternity and it’s catch words had all the fans swooning over the campaign.
Come on bulawa aaya hai (2014)
The 2014 edition of the Indian Premier League (IPL) was kick-started with a unique mega marketing campaign called ‘Come on, Bulaava Aaya Hai’. The popular advertisement was executed in 2 phases with Phase 1 having a set of four films while Phase 2 featured a nationwide promotional tour across 13 cities where citizens spotted a large yellow open-air bus touring the by-lanes of the city.
The four short films were centered around people stuck with different scenarios and how the IPL helped them in coming out of their miseries and enjoying the game. The first three films saw a runaway bride drawn to the call of the IPL bugle, a son by the side of his ill mother and a priest struggling to free a woman possessed with a spirit.
The fourth film was like a summary of all the three advertisements as it invited people to stop all their work and come to enjoy the game with all their heart.
India Ka Tyohar (2015)
After India’s dismissal from the ICC World Cup 2015, the 2015 edition of the Indian Premier League (IPL) was like a breath of fresh air as it helped the Indian fans in coming out of the grief of IPL World Cup loss. The IPL theme song for 2015 edition, ‘India Ka Tyohaar’ matched perfectly with the mood of the country as cricket is no less than a festivity here.
In the advertisement, people were seen celebrating the win and enjoying the matches like any other festival. It also depicted that while watching cricket, people forget all the boundaries of caste or religion and come together and celebrate cricket, as a line in the song goes ‘Dooriyan chhod ke, dekho dil jodh ke’.
The video showcased how cricket binds India and lessens the generation gap in the process, with kids and elders enjoying the showpiece event.
Source: The source of this content is our cricket news platform Crictracker.
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